Comparables
Inventory Pricing: Check Your Whole Lot vs Market
Inventory Pricing checks every vehicle you have listed against the live market and tells you which units are priced above, at, or below what comparable cars are asking. It is the per-vehicle Comparables idea applied to your whole lot at once.
Open Inventory Pricing, click Analyze my inventory, and the tool prices each of your listings against comparable market listings. Every unit gets a verdict: above market, competitive, below market, or not enough data.
What Inventory Pricing does
The tool reads the inventory we already sync from your dealership website and runs each unit through the same engine that powers Comparables on an evaluation. For every vehicle it finds trim-matched listings in your area, works out a market-recommended asking price, and compares it to your own asking price.
It then sorts your inventory into three verdicts:
| Verdict | What it means |
|---|---|
| Above market | Your asking price is more than 5% above the market recommendation. |
| Competitive | Your asking price is within 5% of the market recommendation. |
| Below market | Your asking price is more than 5% below the market recommendation. |
| Not enough data | Too few comparable listings to make a confident call. |
At the top, a summary shows how many units fall into each band and the total dollars you are listing above market across the lot.
Run an analysis
Open Inventory Pricing from the navigation bar, then click Analyze my inventory. The analysis runs in the background, so a progress bar shows how far along it is. Larger lots take a little longer; you can leave the page and come back.
When it finishes, the dashboard shows one row per vehicle with your price, the market-recommended price, the difference in dollars and percent, and the verdict. Use Refresh to run it again after your prices or inventory change.

Read the results
Sort by the biggest gap to put your clearest outliers at the top, or by price or by how far above market a unit sits. Filter the table by verdict to see only the vehicles priced above market, only the competitive ones, or only those below.
The verdicts are neutral on purpose. Above market is not automatically wrong, an aged unit or a hard-to-find trim can justify it, and below market is not automatically a mistake if you are moving a unit on purpose. The tool surfaces the gap; the pricing call stays yours.
See the comparables behind a vehicle
For any vehicle, select View comparables to open the standalone Comparables tool pre-filled with that unit. You get the full list of comparable listings and the recommendation behind the verdict, so you can check the reasoning before you reprice.
The 100-vehicle limit
Inventory Pricing analyzes up to 100 vehicles per dealership. If your active inventory is larger, the tool prices your 100 newest listings and shows a note for the rest. Dealerships with bigger lots can arrange a custom limit; the dashboard links you to contact us for that.
What you need for it to work
Inventory Pricing works from the live inventory we sync from your dealership website, so your current listings are what gets analyzed. If we are not tracking your inventory yet, the dashboard says so and points you to get set up. Once your site is connected, your inventory flows in automatically.
Inventory Pricing is part of the Supporter plan. See plans and features for what each plan includes.
FAQ
Are these asking prices or sold prices?
Asking prices on current comparable listings, the same data behind Comparables. They are market context, not a record of sales.
Is the market-recommended price my buy number?
No. It is a retail asking benchmark. Your wholesale number still comes from the book value and the bids.
How often does it update?
It runs when you click Analyze or Refresh. It does not recompute on its own, so run it again after you change prices or your inventory turns over.
Why is a vehicle marked “Not enough data”?
There were too few comparable listings nearby to make a confident recommendation, common for rare trims or unusual configurations.
What happens if I have more than 100 vehicles?
The tool prices your 100 newest listings and flags that the rest are not included. Contact us if you need your full inventory priced.
Does it change my listing prices?
No. Inventory Pricing is read-only. It shows you where you stand against the market; any price change you make yourself.